Introduction
The work of marketing manager is one of most important in the company as particularly marketing management is concerned with shaping marketing mix of each of the products on offer, implementing both management and marketing strategies of the company. For the purposes of the following assignment we would like to discuss min-Dutch ovens, being produced by Paderno. Paderno was founded in 1925 and initially specialized on manufacturing and distributing aluminum pans and pots for households. According to the information, provided by the official website of Paderno in the USA (2013), nowadays Paderno is perceived as a leading international brand, selling ...