Product Or Service Theses Samples For Students

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...

Business

What influences a consumer’s purchasing behavior? A few factors that come to mind are brand awareness, product knowledge, advertisements, and references. To understand the depth of this intrinsic behavior, this paper explores the various factors that contribute to a consumer’s purchasing pattern. A very powerful tool that guides consumer behavior is word-of-mouth advertisement. Barry L. Bayus, writing in a column in Journal of Advertising Research had this to say on the indirect effects of marketing; “The business community is well aware of the power of word-of-mouth on consumers, and they are also equally aware how catastrophic it can be if ...

Business

Thesis Statement
Consumer buying behavior has been researched a number of times and there are enough research papers available that focus on consumer buying patterns. This paper takes a different perspective to address what guides consumers to buy a product or service. The difference is that it is easy for marketers to understand what influences consumers today and work out strategies to address them. However, understanding what guides consumers is farther complex, and to understand this, a number of theories and articles by scholars are researched, and a few governmental efforts in place to guide consumers are evaluated and added to show how ...

The perceptual process involves detecting stimuli in the environment. The stimuli in the surrounding can be detected by use of five senses which include; sight, smell, taste, touch and hearing. The five senses allow as interacting with the people and objects around us thus resulting to making up a conscious experience. The perceptual process leads to the creation of perception through the utilization of the five senses. The process cannot be into being without the surrounding or the people and objects that interact with human beings. In this case, Mistral products are the objects that have to interact with people. ...

Management

Introduction and Thesis
A number of researches have been done in the field of consumer buying behavior, and consumer buying patterns. In order to understand what guides consumers, this paper takes a look at a number of scholarly articles published that discusses the points that guide consumers, and also conducts a qualitative research to understand from consumers what guides their purchase behavior. The emphasis is to understand how consumers are guided in their buying behavior. Marketers have gone to long depth to understand what influences consumers today and work out strategies to address them. It is easy to get carried away ...