Introduction
With the advent and increasing popularity of the internet, the social media is fast emerging as a viable platform for marketing by many organizations. This form of marketing that makes use of social media sites and networks is known as social media marketing. It is really gaining popularity among organizations despite its novelty. Social media marketing may be defined as a form of business activity which is done through various channels of social media networks. We argue that companies that are intent on making use of social media as a marketing tool need to have a social media marketing strategy plan. It is ...