Abstract: A Bright Star Declined
Over the past 2 decades, IBM reach heights of unprecedented success, down to failure, and up to success again. In 1980, they were lagging in the personal computer business but by 1985, they had taken over 40 percent of the market share (Kanter 46). By 2005, IBM made its exit from the PC business and switched to consulting (Kanter 47-8). This is a drastic shift indeed for a company which provided virtually no consulting services in 1990 to becoming one of the largest services companies some 20 years later. IBM today is now an exemplar of how a company ...