Agency Management & Processes
Executive Summary The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...