Introduction
The report discusses the outcome of the financial analysis of Fresh Fashion for the period of three years beginning 2014 .As part of this analysis, we will exclusively focus on liquidity assessment, and inventory and account receivable management of the company. While the sole objective of framing this report is to appraise the investment opportunity in the company’s stock, however, since we are only using financial ratios as the tool of assessment, we will also discuss some of the limiting factors of financial ratios.
Ratio Analysis
Financial ratios allow us to transform raw financial figures into useful multiples, which can ...