Essays on Activia

A user story is a short description put in everyday language to represent a discrete piece of demonstrable functionality. It can also be described as a desirement, desirable outcome by a stakeholder or a request for software to change that stakeholders desire and perceive as a necessity. User story is used to quickly document a stakeholder’s desire without giving vast formalized details. User stories are used in agile development to provide a framework where the detail of the project can be understood and added as it is needed just enough and in time. In agile framework, the task of creating a user story is open to ...

Activia yogurt is one of the major brands of Danone, and is a delectable and nourishing probiotic yogurt that in essence helps in improving the digestive comfort. As stated on the Danone website in Products section of Activia (2014), with its exclusive BL (Bifidus Regularis) which is a friendly bacteria that helps in the balance of a strong digestive system. As one of the leading brands in the probiotic category, Activia is constantly in search of innovation in order to satisfy and needs and demand of the Activia products consumers. Activia Yogurts primary target market is women and girls in ...

Questions for Discussion:

1. Describe the target market for Activia’s probiotic yogurt?

The target market for the Activia probiotic yogurt is basically the health conscious eaters in the developed countries. In the United States, this pertains to the “New Generation” or what they call as the new baby boom (Health and Wellness Trends, p. 1). These are younger children who consume healthier products and maintain a healthy diet. They select the right nutrition for their daily food consumption. Another important target market for Activia probiotic yogurt is the young and old baby boomers and/or those ageing baby boomers who are now health ...