Introduction.
Established in November 1941, the Ad Council continues to be the leading producer of communications in the Public service, in America (Ad Council, 2012). The first campaign, after its establishment was the sale of war bonds immediately after America got involved in the World War II. The key motive under its establishment was to identify significant issues that relate and affect the public, and arouse action through communication programs, so as to make a difference in the society. The Ad Council, therefore, facilitates media, volunteers the talented from the communication and advertising industry, and funds resources in creation of awareness ...
