Introduction
Packaging is one of the key components or elements of marketing, together with production services, price and distribution as well as it is very relevant in sales promotion. This is because marketing practices are always accessible to the masses, and they are mostly observed as very unethical (Bone & Corey, 2000). It is not only the public that scrutinize marketing practices but also third parties, agencies and competitors are constantly watching out for the marketing practices used by a business organization. Being an important marketing practice, the packaging practices and decisions carried out by a firm determines how the product will ...
