Essays on Advertising Agency

The use of advertisements by companies helps in communicating a certain message about their product. The advert has to be spot on if it seeks to capture the attention of a person. Hence, most adverts feature attractive messages, images, slogans or promotions ideal for the particular product. The fashion and beauty industry focuses on using young, slender and beautiful models to conveying their message. However, it might not please the multitude that does not fit the displayed model, and it brings out the issue of stereotypes in women. Unilever saw the loophole in such imagery and thought of a ...

Agency Management & Processes

Executive Summary The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

This paper describes two different practices in management that happened in two advertising agencies. One example is a good managerial practice, and the second one is bad. These two examples are interesting because both of them happened to the same employee, who shared this experience for this paper.

A Bad Management Practice (Advertising Company A)

One advertising agency was very loved by its customers. Clients were different companies and shops who wanted to conduct opening ceremony, advertising campaign or any corporate event for themselves. In fact, the company A had a good reputation among customers because it did all the tasks efficiently and on time. However, ...

Grey started as a one-man, one-room retail shop in New York. Grey now employs more than 1,000 individuals with operations in 96 countries plus Grey San Francisco. The company offers marketing and advertising services to 20% of the Fortune 500 companies. The company focuses on creating lasting customer impressions by coming up with new and innovative products to improve customer relations.

Leo Burnett Company, Inc.

The company was founded by Leo Burnette in Chicago in 1935. It operates in the marketing and advertising industry employing more than 9,000 employees and has more than 85 agency offices. Wieden+Kennedy Wieden+Kennedy is ...

Introduction

The automobile industry in the US is one of the largest in the world. The history of the automobile industry dates back to the 1890’s. Since its start it has undergone massive evolution to become the largest in the world. This is attributed to the large size of market available domestically. It is also successful due to the use of mass production. Until 1980, the U.S. was the largest producer of automobiles. It was dethroned by Japan in 1980. This was followed by the subsequent overtaking by the Chinese automobile industry in 2008 though this is greatly attributed ...

Analysis of Samsung

[Institution’s Name]

Introduction

Marketing is a phenomenon through a product of a company that would have been used to market the products of the company in front of the consumers. It is advised that organizations always prefer those things that bring positive economic expansion and prosperity towards them, and for the same thing, effective decisions could have been taken. It is one of those departments of an organization which analyzes and assesses the financial and strategic position of an organization . The main perspective of this assignment is to analyze the strategic position of the organization through different viewpoints, like SWOT and PEST. ...

Introduction

Some brands are synonymous with quality and success and their name becomes connected with the product, Starbucks is one such organization with such attribute and when coffee is discussed it becomes synonymous with Starbucks. The success story of Starbucks was started in 1987 and ever since its launch it has become the world’s foremost retailer and roaster of coffee. Based in Seattle, USA, it is an international chain of coffee of great repute. Starbucks has no parallel in the domestic market and is a strong player in the international market in view of its outstanding operational capability, innovative ...

Introduction

AT&T spent a reported US$ 1.59 billion in advertising and is America’s most advertised brand . This spending accounts for about 1% of all the US-measured media expenditures on advertising which includes ads on television, radio, print and secondary print media such as outdoor (billboards and posters), internet display advertisement and other placements. The math says that AT&T, in its desire to make its brand ubiquitous, spends an estimated US$ 5.05 per person living in the US. Data from the Ad Age Data Center indicates that the 200 most advertised brands in the United States spent US$ 50.2 billion on ...

Introduction

International business market is changing with increasing globalization as businesses face challenges in terms of competition hence a need to employ effective strategies to enhance their competitiveness. Therefore, an effective marketing mix is crucial in establish appropriate product positioning, pricing, distribution and promotion. In this respect, distribution strategies entail consideration of appropriate channel designs that would deliver an organization’s products to clients at the right place and time. In addition, promotion which entails advertising and other strategies requires creativity in order to deliver the products information to customers in a manner that is effective and suitable for the target market ...

INTRODUCTION.3

Definition of Concepts of Advertising..3

Factors that make Advertising Effective5

Elements of Advertising.7 Effective Advertising and Culture..8 Barriers of Great Advertising..9

Creating an Effective Advantages9

Characteristics of an Effective Advertising10 Conclusions..10 References..11 INTRODUCTION Definition and Concepts of Advertising The word ‘advertising’ comes from the latin word ‘ad vetere’ and it means ‘to draw attention’. From this we decipher that advertising is all about drawing a person’s attention to purchase a product or service. Advertising is a paid form of non-personal presentation of goods, services or ideas by an identified sponsor according to Richard Buskirk. Advertising consists of all activities involved in presenting ...

Table of Contents

Introduction..3

Marketing Briefing Document3 A. Importance of Maintenance of Relationships with Clients..5 B. Suggestions Regarding Improvement of Relationships with Clients.5 A. Evaluation of Issues Faced by The Creative Agency..7 B. General Recommendations.8

The current paper relates the case study of The Creative Agency, further named The Agency. The Agency faced several problems which are to be solved urgently since it is on the verge of bankruptcy. The Agency management applied to the experts for advice. The paper represented here contains four parts. The first part is a marketing briefing document. The second ...

Introduction

Successful businesses do not just happen there is a lot of planning and strategies behind the success realized. No matter the business, marketing strategies are indispensable in ensuring the success of the concerned business. The business should try to offer appealing goods and services to its market for it to gain support and recognition in the market economy (Kerin, Hartley & Rudelius, 2009).

Analysis of existing businesses

In explaining the features of and how to achieve successful marketing, I will begin by giving an analysis of some small businesses that I know of. The first one has to deal with computer consultancy. This is IT ...

“Beauty and the Beef,” first appeared in Spy magazine in 1996. Joey Green tells us a short story and explains how ‘food celebrities’ are pampered before they are aired on TV commercials. He adopts certain techniques in his writing, such as description and process analysis, to explain why fast-food hamburgers look so good on television but are not representative of the real thing.

On television, you see the perfect burger of your dreams. It is a masterpiece of flame-broiled beef, topped with crispy lettuce, true red tomatoes, onion rings and juicy pickles. Everything is well organized in between two halves of a ...

Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...