Abstract
Marketing and advertising are two important aspects of managing a business, or to be more specific, of leading a business towards success. A product or a service offering may be good or even of the highest quality when compared to those that the competitions in the industry offer but if the marketing and advertising strategies used are not effective or not suitable to the target market, or in some cases, simply do not work the way how they are supposed to, then the actual sales and profitability or the company’s product or service may not reach the expectations . The objective of ...
