Women and men both play significant roles in advertisings in order to allure consumers and persuade them to buy certain products or services. It is prima facie discernible that men and women are portrayed differently in advertisings to attract maximum number of people towards the advertised products. This paper intends to discuss images of women and men in the advertisings and further examines how positive or negative their portrayal is. This paper further discusses the reasons of their representation and analyses how effective they are in their objectives. Women, in advertisings, are largely portrayed as physically attractive, ideal ...
Essays on Advertisings
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Advertising is an effective medium of communication that is used to inform, influence and attract individuals, or specific groups to subscribe paid services or to purchase certain goods. Over period of time advertisement methods have evolved significantly, now advertisement can be two way and customize. Different types of advertisement mediums such as social media, television, and print media attracts different categories of target market. Advertising is used by companies as a marketing method to address specific group of people or mass market at a larger scale with a motive to get benefits of their purchasing capacity. This paper discusses advertising, its impact ...