competitors in the clothing industry include Buckle, Pac Sun, Aeropstale, Urban Outfitters, American Eagle Outfitters (AEO), Express, Wet Sea, Abercrombie & Fitch and Gap: however, Chic Boutiques’ main niche competitors are Wet Seal and American Eagle Outfitters (AEO) since they both target the same age demographic. Wet Seal deals in clothing for teenagers between 13-19 years and young women between 25-35 years of age, through its separate mall-based Wet Seal and Arden B chains of retail stores. Wet Sea stores sell fashionable clothing and accessories for female teenagers while, the Arden B. stores sell fashionable and contemporary office and casual ...
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