INTRODUCTION.3
Definition of Concepts of Advertising..3
Factors that make Advertising Effective5
Elements of Advertising.7 Effective Advertising and Culture..8 Barriers of Great Advertising..9
Creating an Effective Advantages9
Characteristics of an Effective Advertising10 Conclusions..10 References..11 INTRODUCTION Definition and Concepts of Advertising The word ‘advertising’ comes from the latin word ‘ad vetere’ and it means ‘to draw attention’. From this we decipher that advertising is all about drawing a person’s attention to purchase a product or service. Advertising is a paid form of non-personal presentation of goods, services or ideas by an identified sponsor according to Richard Buskirk. Advertising consists of all activities involved in presenting ...
