Fixed asset expenditure is usually categorized into two classes namely: capital expenditure, and revenue expenditure. This classification is crucial because only capital expenditure is encompassed within the cost of fixed asset. Besides, classifying expenses is necessary in order to observe the matching principle, to enhance the true and fair reflection of financial statements, and to display accurate financial results (Lerner & Cashin, 2009). Capital expenditure is described as the amount of money that is used on either purchasing or improving long-term assets such as buildings, machineries, or equipment. It can also refer to an expenditure that is intended to ...
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McDonald’s Strategy
The strategy of McDonald’s is to expand the areas of its operations in International market through capital expenditures in opening of new restaurants. The success of the overall strategy of the company depends heavily upon the fluctuation in the foreign exchange rates and efficiency of the company in utilizing the capital expenditures in the strategic manner. The biggest uncertainty that the company could face is the abnormal fluctuation in the foreign exchange rate and the variations in the sale in the seasons of Olympics and worldwide operator’s convention.
Ratios to Consider by the Company
The company should closely observe the net income margin ...
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