Intended marketing objectives
The marketing objectives of Smart Windows are aligned with its strengths, weaknesses, opportunities and threats. The company has different marketing goals at the various steps of the product's lifecycle.
Marketing objectives: Year1
The first marketing plan in year one will be launching new products. Importantly, Smart Windows will launch differentiated windows on the market. Niche investors targeting innovative products enjoy overwhelming success (Hultink, Griffin, Hart, and Robben, 1997). The windows will be superior to the existing brands since they will combine different aspects such as tint and double layer. Also, the company will create awareness of the brand. The marketing department will ...