Essays on AIDA

The organization will be of a retail nature and it will be named Taste’s Locality. The naming of the organization is based on the products and services sold in this organization. This organization will actively serve baked potato sticks on the go and this will allow consumers to get a quick bite snack, which contains baked potato chips on a barbeque stick. The organization’s mission is to change the general outlook of the consumers of consuming potatoes and offer them a more healthy and convenient way of consuming potatoes (Alexander, 2011, pp 17). However, the organization’s vision is to accumulate ...

Marketing communications is concerned with the creation and delivery of messages via selected media in order to communicate with the markets. It includes the processes, methods, perceptions, meanings, and actions through which organizations engage with their target audiences. It integrates all the approaches, resources, and marketing tools within an organization which are aimed at maximizing the impact on consumer mind resulting into maximization of profit at minimum costs.

According to Fill (2006), marketing communications is defined as a management process through which organizations engage with their various audiences. In order to accomplish this, the organizations develop, present, and evaluate series ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

Introduction

There are many forces that cause the reduction of linguistic diversity in the world. In most countries, there are different people from different cultural backgrounds but as time goes by, we find that most of these communities seem to have forgotten their languages and have integrated with the other communities and formed different common language. Roughly, five to six thousand languages are spoken in the world today. However, a hundred years from now, those numbers will certainly fall to a thousand or even less. Communities that were once self-sufficient are now finding themselves under intense pressure to integrate with their more ...

Introduction

The National Trust is a legal registered charity with over four million members. It is an organization known to welcome over nineteen million visitors to its special places and properties, which are open to each individual who is interested. However, there are observable internal and external issues which affect the operation of the National Trust.

The National Trust has achieved in making people within the community achieve a certain level of financial stability. There are business opportunities within the National Trust of which members can easily benefit from. The major shortfall that arises is that the Trust relies on other organizations ...

Introduction

National Trust is a non-governmental organization that engages in activities of preserving special places. It has a membership of over 4 million members and welcomes an average of 19 million visitors annually to view its properties and the special places. It has a record of over 350000 houses, 250000 hectares of lands that include gardens, coastlines, natural reserves, island, pubs villages and goldmines. (The Times 100) National trust is managed by a small group of trustees; therefore it is independent form government influence. To stick to its objective and mission to serve the society, the organization obtains its funds from donors, membership ...

Introduction

The effectiveness of advertising can be difficult to measure because there are so many different ways that advertising can be considered effective. Whether or not the advertising is effective also depends on the needs of the advertisers. Traditional metrics include sales, brand awareness, and a positive attitude toward the brand (Brenner, 1972). There are a lot of elements that can increase or decrease advertising effectiveness, including the media used to present the advertising and the type of message. For example, some messages are humorous, gender biased, creative, and multicultural. Modern advancements in technology have made digital media a huge part of ...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

XBOX

Xbox is a video gaming product. This gaming brand is owned and created by the Microsoft Company. The video gaming brand was initially introduced in the United States in the year 2001.The Microsoft company was the first company to develop a more distinct video gaming product. So far, the company has produced a series of video gaming brand. To date the company has released three series the 6th, 7th and the 8th gaming consoles. Xbox does not only develop video games application, but it also produces Xbox live, which is an online service and online streaming. From these internet-based features, one can ...

Introduction

Communication is the exchange of information between two or more living creatures. Information can be exchanged or conveyed through the exchange of thoughts, information by speeches, written messages, visual, signals or behavior. Business communication is the contact between people or a group of people in an organization carrying out business activities. Business communication aims at promoting organization’s products or services, or passing information within, or from the company as an official statement. Business communication comprises topics like; customer relations, advertisement, employee-employer engagement, marketing, brand management, consumer behavior, and corporate communication, professional and technical communication. Employers look for top quality ...

Abstract

The most widely used fossil fuel around the world is coal. This is a component that carries both organic and inorganic components and hence its combustion over the years has led to environmental problems such as acid rain and sulfur dioxide emission. To combat this eco-system problem several combustion methods have been introduced and one of the most efficient means that has come to the attention over the years as a significant way is the Oxy alkalinolysis. In the past, there have been various desulfurization processes, which have been introduced. However, most of them have not given excellent results are ...

On January 6, 1994, the heat was on between Tanya Harding and Nancy Corrigan. Who would be the Olympic champion in figure skating? To make sure she would take home the gold, Tanya decided to injure Nancy. Not many competitors will go to this extreme, nonetheless this is a world where winning is power and this is the ultimate goal for Eduardo Suárez and his daughter Margarita. “The Cuban Swimmer,” is a play about a Cuban family whose daughter, Margarita, is in a swimming race from San Pedro to Catalina Island. The father, Eduardo Suárez, is Margarita’s coach even ...

1) Ansoff’s matrix is a business tool that is used to plan precise growth strategies (Doole & Lowe,2004, p. 170). The precise growth strategy is dependent on whether the targeted market is new or existing (represented by the vertical axis of the matrix) and whether the proposed product is new or existing (represented by the horizontal axis of the matrix). Thus, if the growth project is an existing product in an existing market, the suggested growth strategy is market penetration, as shown in the upper left quadrant of the matrix. If the growth project is a new product in an ...

Introduction

Marketing is referred to as managing the profitable customer’s relationships by either attracting more customers or retaining and growing the already present customers in a business. A marketing concept is defined as the ability to understand and meet the needs of the customers. A retailer works towards satisfying the customer’s needs and wants so that he can meet his objectives and goals. The aim of marketing concepts is to understand a customer before you design or produce products for them. When a retailer satisfies the needs of a customer, there are high chances that the sales and profits will increase. ...

Creating an Effective Memo

The AIDA is a writing tool that is used to write executive summaries, memos, and letters. AIDA is an abbreviation of Attention, Interest, Desire and Action. This tool was initially developed as a strategy for marketing. It was later adopted for writing because it helps to create effective communiqué (Ingle, 2009). AIDA can be used during preparation of a document and during the actual writing. The technique is usually employed to create the framework for writing. At this stage the key points to be addresses in the final document are listed using the steps enumerated in AIDA. When writing a memo, there are ...