Introduction
Modern social, political, business and economic contexts make people and groups increasingly aware and concerned with diversity. Access to technology, globalization and growing possibilities in tourism and travel make individuals more mobile and internationalize cultures and societies in general. With that in mind, companies and people face with the complexity of dealing with this personal and professional diversity, focusing on cultural awareness and differences. In view of these trends and growing interest in cultural studies, it is important to define the concept of culture as a whole.
Meaning of Culture
Allan (1998) identifies culture as the set of characteristics and knowledge of ...