Essays on Airline Business

Business

In recent years, the Persian Gulf has had some very strong rivals emerge in the airline business. One them being the government owned Emirates based in Dubai, UAE. They started off with only two aircrafts and has now built an empire of 240 aircrafts in their fleet. In addition, they have arrangements to purchase 50- A380’s and 174- B777 totaling up to billions of dollars. (Kamel, 2017). Emirates has become one the biggest and most powerful international carriers in the sky. This airline is run by Sheikh Ahmed bin Saeed Al Maktoum who is the uncle of Dubai’ ...

Delta Airlines

Delta Airlines began its business as a crop dusting company in the early 1920s with guiding principles that defined the organization to include ownership of values and setting up a system that guided the organization. The owner of the company, Mr. C.E. Woolman believed that integrity was of importance as well as being successful at whatever was attempted. This set the guideline for the company that is still present (History of Delta Airlines, 2016). The company has managed to be successful through many changes within the airline industry to include rising fuel prices, air fare wars, and the filing ...

Airlines, no matter now big or small, experiences failures in airline business planning. The failures have resulted from the inability to acquire a sustainable, and competitive advantage. The situation has prompted most airlines to adopt the bigger is better philosophy. For airlines to remain afloat, airlines are expected to come up with innovative strategies unlike the ones implemented in the past. Recently, airlines have been affected by the decrease in government bailout packages, and therefore, they should start focusing on market dominance instead of a generation of capital. Most airlines have failed to validate the growth of revenue and ...

The business environment is witnessing multiple changes, and that calls for constant innovations in every enterprise to ensure that they can stay in line with the shifting dimensions. Technology is one of the most influential forces in the market with various implementations providing each company with an opportunity for better performance. The airline industry has evolved since the beginning and requiring innovations in the business models to keep up with the changing trends (Marques, 2015). Various factors influence the performance of air travel companies, most of them deriving from the conditions in other market aspects. For example, movements in ...

The carriers plying the Trans –Atlantic route formed immunized joint venture alliances; Sky Team (Delta, Air France and Alitalia), One World (British Airways, Iberia and American Airlines) and Star alliance, in a bid to reduce operating costs heightened by the global rise in jet fuel prices and deal with the challenge of the reducing demand for their services all while maximizing profits. (Russell, 31)

The hallmark of these joint ventures has been the capacity cuts by various airlines like Delta at 7%, and American at 9.6%, these airlines anticipate further cuts in capacity in the future occasioned by harsh ...

Representing the helm of a global enterprise proves no easy feat, particularly in the highly competitive and dauntingly complex world of the airline industry. Yet Richard Branson has managed to become viewed as a cool guy, who is down-to-earth, sensible and unpretentious as well as effectively leading the company Virgin into a hopeful future. A cogent understanding of the intensity and difficulty required to run an airline is noteworthy at the outset of this essay. In an article appearing in the Harvard Business Review, Anderson (2014) describes the treacherous terrain of management ...

Integrated Marketing Communication: Easy Jet

Executive Summary UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Singapore Airlines

Singapore Airlines was founded as a state owned airline in the year 1972. Gradually the company has expanded with the strategy of focusing on unique customer needs and providing excellent in-flight services. With time, SIA has come highly competitive in the market. The company has achieved sustainable competitive advantage and classy elegance by investing much in personnel skills and different other sources (Binggeli & Pompeo, 2002, pp.70). The company has a wide range of services including operations of airline, engineering services and airport terminal services. Singapore Airlines has also made an entrance into the industry with operations as aircraft leasing, ground handling, ...

Brief Introduction

The history of Singapore Airlines could be traced back under the old days of Malayan Airways. Its first flight was from Kallang Airport, Singapore to Kuala Lumpur, Malaysia on May 1, 1947. Both Singapore and Malaysia merged in the control of the Malayan Airways, changing its name to Malaysia-Singapore Airlines in 1967. A French fashion designer made the traditional Malay clothing as the uniform for the stewardesses, effective a year later. The company was profitable. However, due to differences especially in the direction, priorities, and outlook of the operations, the two governments decided to have separate companies. Malaysia confirmed the ...

Abstract

In the scope of this paper, the analysis of the business model was conducted from the perspective of the following aspects –as they are represented by the scholars in scientific literature: cost structure; key partners; central activities; major resources; value proposition; revenue structure; customer relationships; channel and customer segment. Additional emphasis was put on the case studies, which demonstrate effective utilization of the innovative business models Key words: segmentation, business model, strategy, customers, planning.

THE BUSINESS MODEL CANVAS

First of all, in the scope of the business model canvas development, the cost structure would be discussed. In the scope of the article ...

Dissertation Proposal

How Low-Cost Carriers (LCCs) Are Slowly Taking Over The Airline Industry And What Full Service Network Carrier (FSNCs) Are Doing To Fight Back.

Introduction

International airline industry has become an integral part of the global economy. In fact, nearly every part of the world has been reached with airline services. Remarkable and appreciable developments have taken effect in the airline industry since 1950s when jet airplanes were introduced. In the early stages of airline developments, mush control and regulations were imposed on their operations. Excess control of the airline operations made competition and profitability limited. Nevertheless, the deregulation of the ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed by ...

Introduction

All companies usually develop some particular cultures that can help to boost its performance. Some of the organizations’ achievements and failures have been because of the company’s culture. The high management usually realizes the importance of the company’s culture and tries as much as they can to adapt by using active strategies to define the cultural identity, orchestrating cultural changes. The notion goes beyond the business realm to managers, and non-profit organizations among others. In the airline industry, companies such as American and Northwest Airlines, among others are faced with many challenges that affect their performance. Such ...