The concepts of the consumer behavior are grouped into four categories. The four categories of the consumer behavior are cultural, social, personal and psychological.
Cultural Concepts:
The cultural concepts of the consumers are originate from the different views of the consumers. It includes the background, environmental and the geographical location. The cultural concepts includes the following: Culture: The culture is one of the basic need of a society. It includes the day by day activities of the individuals. The culture defines the way human being interact with each other. The views of a person is also defined by the culture. Every ...
