Introduction
Human Resource Management (HRM) today plays the significantly more strategic role than several decades ago. Globalization, international supply chain and increased diversity among workforce and customers demand companies become more focused on building competitive advantage through human capital. One of the critical elements of the contemporary HRM strategy is a creation of unique corporate culture, which according to many academic and business professionals can enable strong bond between employees and organization and ensure high performance, motivation, and retention among staff (Sadler, 2003). With that in mind, this topic received the significant amount of attention in media and academic research, ...
