Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures in mergers and acquisitions. According to Wheelen and Hunger (2015), "corporate culture fulfills several important functions in an organization. It conveys a sense of identity for employees and helps generate employee commitment to something greater than them. It adds to the stability of the organization as a social system and serves as a frame of reference for employees to use to make sense of organizational activities as well as a guide for appropriate behavior." One of ...
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