Assignment Number 1
1. Economists agree that macroeconomic environment influence the performance of business firms. One major industry that has been adversely affected by the Great recession that began in late 2007 is the automobile industry. Big Drive Auto is an automobile dealing firm located in many states across the United States. This paper analyzes the strategies that Big Drive Auto has used to realize profits amidst the recession. In order to assess the market environment in the motor industry, Big Drive Auto sought the services of Alpha Team Consultants to review business data in the economy. Amongst the changes proposed by ...