Abstract
The case study adopted in this paper relates to Apple’s iPhone series concentrating more on the latest Apple’s product the I phone 5. The advertising campaign on the I phone 5 operates under different banners and slogans taking different advertising forms and media channels. Each of the campaign section gets evaluated with regard to its content in terms of persuasiveness of advertising messages. (Allsopp 2013) A critique is done on several persuasive methods employed by apple in its advertising campaign. Some of the examined methods include comparison on the I phone with other competing rival products in ...
