Heineken Ignite Public Relation campaign
Heineken Ignite PR campaign was created to achieve a specific goal, and it had so many activities that were carefully planned in advance. The purpose of the above campaign was to change the perception of a consumer by promoting a positive drinking behavior. Also, its purpose was to increase their sales. Strategies that the team of PR campaign used was to select a group of celebrities who are known to be famous hence attracting press (Foster & Foster, 2012). The company-involved expert in making sure the work a success. Heineken Ignite bottle was made in such a way that it ...
