Services Marketing
Positioning is the description of company’s offering and appearance to reside in a unique place in the thoughts of the individuals around the market environment. A certain product or a service of a given company is positioned in the way customers will perceive them as the best of all related products. It is, therefore, the final step after segmentation, and targeting of the marketing process. The term positioning is highly related to perception of how customers identify the products or services of certain companies. Positioning can create or disrupt the product or a service. A product or a service that has been ...
