Q1 answer
Ambush marketing is a strategy adopted by a company or an advertiser to use an event such as a sporting event to create brand awareness in the market (Scaria, 2008). It is a good move for the advertiser because he or she manages to carry out the activity without incurring any cost for the event. An outstanding example is the sale of music stock during a concert without any notifying the promoters. Another example of ambush marketing is selling insurance policies by an insurance company during a bank open day without the bank's consent.
Q2 Answer
Ambush marketing plays a great ...
