Ans 1: In early 1960’s, Flare was only a small manufacturer of women’s perfume, and was moving up in the fragrance market from its existing 4th position. One of Flare’s greatest strength was its dominance in sales of fragrance through mass channels, mainly the market of prestige brands . The “Loveliest” brand held the company’s old-fashioned strength due to its widespread recognition. Flare targeted the women aged in the range of 34-65 years, and achieved to have a strong women customer base. The weakness of Flare’s position was due to the low sales in the high-end departmental ...
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