Question 1
Dittenhoefer Fine Company of China is competing on several dimensions. To begin with, the company will compete on customer service. Irrespective of how good the product is, the product may start to get bad reviews with bad customer service. If there is no improvement in the customer service, then the number of orders made may experience a sharp decline. The second quality dimension that the company can compete on is reliability. Prior to the introduction of the polymer coating machine, the company boasted of a good reliability record. However, a lot of reliability issues have been experienced over the ...
