Question 1
Amway was doing well in China, but in 1998, the government of China banned direct selling there, due to some scammers disguised as direct sellers. As direct selling was the Amway’s foundation of marketing, therefore it was a big problem for them. They had to take some decision. Additionally, the government wanted Amway to open physical stores or retailers, regardless of the fact that it’s not their working style. Also, trust was the major factor! Due to some scammers and frauds, the government banned all of the direct sellers without any investigation.
Key Success Factors
The first one was the ...
