Background for the Innovation:
California October 4, the stage was all set and audiences were very excited to hear about new technology developed by the Apple. New CEO of Apple started the event by saying “I love apple”. For him it was a moment of great pride when he unveiled the new iphone. If we look at the past trends, we notice that Apple is far ahead from its competitors in launching new and innovative technology. Apple launched sequence of iphone at very short intervals. Have we ever thought that what are the factors that driving Apple to launch new innovations so quickly? There ...
