Howard Schultz-The CEO of Starbucks
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Introduction
Starbucks was founded in 1971 and from this time it opened its first retail store in Seattle’s Pike Place Market. The book Moby Dick inspired the formation of the name Starbucks attached to the romance of high seas plus the tradition of coffee traders spending their life at the sea (Schultz & Gordon, 2011). According to Starbucks Coffee Company, (2013) the company has over 18,000 stores in over 60 countries with United States having 13,279 coffee houses. The company provides varying products such as coffee and other hot and cold beverages, sandwiches, ...
