Introduction
The hospitality industry is expanding extremely fast and becoming more complex requiring the industry to come up with trends early and proactive strategies to gain competitive advantage. Uysal and Williams (2013) identified that some enterprises in the industry are leaving important issues, such as foresight, vision, or perspective to chance despite the challenges that seem to be facing them in the 21st century. Companies are currently operating in a world of uncertain economic outlook requiring them to grasp and face up big issues in a rapidly changing world. Companies need to make good decisions to improve the way things are done ...
