The Sweet Dreams Motel SWOT Analysis
Dreams Motel is a profit-making entity located in Far North Queensland. The firm provides accommodation and serves breakfast to its customers who include local families and foreign tourists. The firm is struggling to compete fairly with rival firms in the locality. An immediate action is required to improve on both short run and long-run returns. A SWOT analysis has to be put in place. This is a tool of analysis that critically identifies Strengths, Weaknesses, Opportunities, and Threats associated with its business within the market share it serves. The internal structure of Sweet Dreams Motel avails great potential over its ...
