Christopher Lawson Epicurean Food Merchant Products are supposed to target up-market spenders. This is because the products offered are high quality and handmade. These organic goods are made for those who would not mind spending a couple more dollars on a good, healthy, organic and tasty product. The image that the product labels like to capture is that of high class goods.
The logo was done in a colorful manner, using the fonts Rockwell and Times New Roman. There are soft shadows used behind the tomato to bring in a sense of ease. This is used by creating a smoke or cloud effect. This ...