Essays on Apple Products

Apple is an American technology company that was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple is known for designing, manufacturing, and marketing of personal computers, software, mobile phones, portable digital music players, media communication devices. They also offer networking solutions and sell third-party digital music and application (Apple Inc, 2015). In summary, Apple’s business nature is manufacturing technology devices, software and providing various services to clients. Apple’s hardware products include Apple TV, iPhone, iPod, and iPad. The software applications offered by the company include OSX and iOS operating systems. Apple also sells ...

Business Level and Corporate Level Strategies

Introduction The industry that the following research will be based on is the telecommunications industry with the company of interest being Apple Inc. The industry has culminated in massive developments of technology such as in mobile devices and enhancement of communication on the global platform. Apple Inc. has been a leading innovator of various electronic gadgets, software, and even operating systems. It commenced its operations in 1976 and has its headquarters in California. It is in this regard, therefore, that the following article will conduct research about Apple Inc. It will analyze both its business and corporate level strategies, ...

Background of Apple Inc.

Apple Inc. is an American technology company located in California. The company designs and develops software and electronics such as iPhone, Mac Pcs, and iPad. Apple also develops online services such as iTunes and Apple music. The company is multinational as it has operations in different countries. Apple buys and sells products from different parts of the world including Kenya and Mexico. Apple is one of the richest companies and manufacturers of mobile phones and consumer electronics. The company is known for its widespread consumer loyalty. Apple relies on the uniqueness of its products that has developed a strong ...

Milestone I

Apple Inc. was founded on April 1, 1976, which makes it 40 years old. There is something to say about a company that has been around for that long; they must be doing something right. There were three different kinds of computers starting with the Apple I, Apple II and the Macintosh. The Apple I had a typewriter like keyboard with the ability to connect to the TV for the screen. These were all built by hand. The Apple II arrived in April, 1977 and with this came color graphics and a tape based machine. Then in 1984 Macintosh ...

Management SWOT and PEST Tools

Management SWOT and PEST Tools

Introduction

In the management field, PEST and SWOT analysis can be used to help in decision-making. SWOT is a useful tool that can be used for strategic planning, the evaluation of competitors, and product and business development. The PEST analysis refers to Political, Economic, Social, and Technological issues that may affect a business in one way or another. This is useful in conducting the industry analysis to evaluate the external factors that may impact a business. According to Scott-Quinn, a SWOT analysis is useful in summarizing key issues that arise from the assessment of the ...

New Product Release by Apple Inc.

Introduction This paper highlights the important aspects of new product introduction that Apple Inc. shall need to keep in mind during launch of its new version of the iPhone. The paper is a comprehensive outline of the entire process beginning with identification of target market, factors for consideration in the marketing strategy to be adopted as well as a step-by-step process of launching the product into the market.

Target market

Apple is regarded as the leading manufacturer of smart devices in the world ranging from high definition TVs, iPods, iPad and the revolutionary mobile smart phone, iPhone (Yoffie & Rossano 2012). Most ...

Proposal Recommendation

Executive Summary Over the last decade, our school district has done an excellent job in keeping up with the latest in all of technological trends, accelerating the knowledge and computer skills of our students. Such knowledge and computer skills have afforded many of our schools with high rankings, as is compared to our closest counterparts. We have been known to set a trend that is not always the most popular. Yet in spite of such lack of popularity, we are able to account in a compensatory manner. For example, our choices have always tended to prove to be the ...

Apple

Description of Apple Apple Inc. does the planning, manufacturing and advertising of various versatile media gadgets, personal computers, as well as portable and advanced music players. It also offers various programming, administrative, and organizational arrangements as well as computerized contents and applications. The core products and services of Apple are iPhone iPad, Macbook, iPod, Apple watch, Apple Tv, etc. The administrative services that are provided by Apple are expert programming applications, and arrangement of other computerized contents such as iOS, OS X and watchOS frameworks along with iCloud, Apple pay services, and other various benefit and bolster offers (Danova, ...

Now it seems incredible, but the legendary iPhone firstly appeared in the summer of 2007, which was about 9 years ago! But these 9 years were enough to understand that this device has become one of the most popular in the world and in the near future, it certainly will not give anyone its place. What is the secret of success of the iPhone? Before the iPhone firstly went on sale, Apple has told to the world that soon the world will see something new and absolutely amazing, but the company was not going to specify what exactly we ...

How international finance affects Apple?

Needless to say, Apple Inc. is one of the world’s most profit making multinational company and has its target market segment spread across the world, serving consumers with its wide range of computer electronics, computer software, and online services. Hence, international finance plays a crucial role in shaping the financial position of Apple Inc. in the global market. The impact of international finance on Apple Inc. can be easily justified by the fact that the company is the second biggest brand worldwide in terms of its market share in the smartphone category. As a result, the performance of ...

Customer service as a value driver

Apple Inc. is one of the largest publicly owned corporations in the United States. Apple products are known far and wide for their good quality though critics have tried to point out at the high pricings of Apple products(Apple Inc., 2015). Regardless, Apple still has numerous customers in many parts of the world. One of the reasons for this is their excellent customer service. One of the major value drivers for Apple is customer service. Many times, tech companies concentrate more on the specifications of their products and forget about customer service(Scholar, Johnson, & Singer, 2012). Customer service ...

Apple Inc. is one of the leading companies in the electronics industry. The company has always been interested in high quality of manufacturing and only cooperates with suppliers that will be committed to comply with Apple’s standards. Apple developed a Code of Conduct that all overseas partners have to agree with before starting cooperation. Supplier responsibility is a vital for Apple. Apple works closely with its partners and suppliers in order to make sure that there are no violations and harm for people. If a company would like to cooperate with Apple, at first it should assess if ...

Introduction

Apple Inc. is an American multinational firm that provides computers, mobile phones, tablets and software and miscellaneous electronic items to the consumers. The top selling and most famous items of Apple include iPhone, iPod, Macintosh, MacBook series of laptops and iPads. The company has a global presence in more than ten large economies through the state of the retail art stores. The origin of the Apple Company goes back to 1976 when it was formed by two co-founders namely Steve Jobs and Steve Wozniak. The company was founded in a garage in California. The company was incorporated as Apple ...

Introduction

Background information Apple Corporation is a Multinational technology company based in the In the United States. The company designs, produces and sells electrical consumer products around the world. Some of the products of the company are iPhone Smartphone, iPod, Macbook laptops, and consumer software such as the OS X and iOS and operating systems among others. The company was founded in 1976 by Steve Jobs, Steve Wozniak, as well as Ronald Wayne (Apple Info – Apple, 2016).  Link: http://www.apple.com/about/ Apple Corporation is the globally largest information technology company by revenue and total assets. In the last three years, the company ...

Abstract

In this age of globalization and digital media, companies with innovative marketing strategies and tactics have been able to maintain and sustain the brand’s equity in the eyes of the consumers in a profitable manner. In view of the requirement of the project, the brand selected to study a consumer’s loyalty factor is ‘Apple Inc’. The target segments of Apple are the millenials who are more into technology and also those demographics who are able to pay the premium price for the phones, the strategy of Apple to create a brand niche in the minds of the ...

BUSINESS ANALYSISName:

Introduction I am interested in Apple Inc. This company has managed to establish itself as one of the major multinational technology companies around the world. Apple Inc. has its headquarters in Cupertino, California in the United States. Apple deals with designing, development, and sale of computer software, consumer electronics, and online services. The company was founded in 1976 for development and sale of personal computers.

Strengths of Apple Inc.

One of the main strengths of Apple Inc. is innovation. Under the leadership of Steve Jobs, Apple rose to prominence. Jobs had a knack for being ahead of the technology curve. Apple was able ...

Apple Incorporation is a globally-operating company with its headquarters in Cupertino, California, in the United States. The company was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The founders had fashioned the company for development and sale of personal computers. However, over time the company extended its operations to the production of consumer electronics, software, as well as delivery of online services. The hardware products of the company include iPad, iPod, Mac laptops, as well as the new Apple Watch. The consumer software that the company produces includes OS X and iOS operating systems. The online ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Globalization as a concept has elicited diverse debates among different factions of both the elite, affluent, and ordinary people in the society. The First World War led to the emergence of the cold war, which in return created communism and capitalism. Both ideologies have their traditions which when merged results to cultural globalization. Arguments presented will show the different views held by each group of people and thus take a position concerning the debate on the changing face of cultural globalization. The interconnectedness of diverse cultures to assimilate and be thought of as a single culture is what encompasses ...

Introduction

The moral issues that I will personally face in my planned managerial occupation are ethical responsibility, discrimination, and marketing ethical concepts. The paper will analyze three ethical managers face in the business. Moreover, the paper will illustrate two cases of people faced by ethical problems. A natural law approach will be applied to explain the how to solve the ethical dilemma. The paper will address the application of natural law theory in solving the cases of the business leaders (Badaracco 3).

In this contemporary world, the managers face the ethical problems of ethical responsibility. The managers have to be ...

Apple

Apple products have always been one’s preferred brand for phones, computers and other technological devices. Although its products have a premium price tag, the quality of its products is unquestionable. Aside from the high quality of its products, Apple offers excellent customer service and in-store experiences. Another reason for one’s preference over Apple products is it is very user-friendly. For the smart phone segment of Apple, the main competitors of the Apple iPhone are Samsung and Nokia. Compared to Samsung and Nokia, Apple iPhones command a higher price, yet people are willing to pay for that price. ...

The report will be based on the article, "iPhone 7 release date, news and rumours", by John McCann which was published in techradar.com, on 21st March 2016, http://www.in.techradar.com/news/phone-and-communications/mobile-phones/iPhone-7-release-date-news-and-rumors/articleshow/48900392.cms. This article is about the Apple's new release iPhone7, which deals with the features and comparisons of iPhone7 with the earlier versions, and how it will be better than those versions. The article tells about the release date of the phone, its features, design, comparison with the rivals and costing. The article says almost everything about Apple's iPhone7. In this article, the author has mentioned almost all the details associated with ...

Abstract

As a senior manager of a computer company that competes with Apple, Inc., this paper will conduct a SWOT analysis of Apple Inc. that could help me with my own strategies. The Analysis will identify roughly five factors of Apple’s Strengths, Weaknesses, Opportunities, and Threats, and will explain why each factor is relevant. It will go into explaining why each example its strength, weakness, opportunity, or a threat. After the analysis, a strategy there will be proposal as well as a product introduced to take advantage of Apple’s vulnerabilities that will help increase my firm’s market share (AIU, 2014).

Introduction

According ...

Inventory Management

Abstract This paper is on the topic of inventory management of Apple Inc. and Samsung Electronics. The first section of this paper will discuss the types of inventories managed by these companies and their essential inventory characteristics. These second section will analyze how each of their goods and services design concepts and integrated. The third section will evaluate the role their inventory plays in the company's performance, operational efficiency, and customer satisfaction. The fourth section of this paper will compare and contrast the types of layouts and their importance in company’s manufacturing. The fifth section of this ...

Literature

Apple Inc. maintains its head office in Cupertino, California. During the inception of its first product called the Apple I, the handmade computer kit was created by then Apple co-founder Steve Wozniak. The first Apple I did not have a graphic user interface (GUI) so the buyers are required to provide their own keyboard and display. It was Steve Jobs, the co-founder of Apple was responsible for convincing Wozniak to sell Apple I to the market. Apple I was first presented to the public in 1976 and was sold for $666.66 (Daniels Fund Ethics Initiative, “Apple Inc.’s Ethical Success ...

Question 1

Utilitarian theory provides that an activity should be designed in a way that seeks to provide the greatest happiness to the largest number of people. The theory as advocated for by Bentham is an ideal philosophy for business persons. In a business enterprise, an entrepreneur seeks to satisfy their customers. Therefore, entrepreneurs should always make their decisions with regard to utilitarian theory. By subscribing to this philosophy, a business person will provide satisfaction to the greatness number of its clients. If the majority of the customers are happy, the business will grow as the majority of them will come back and the ...

The overall research question in this research proposal is why people are enthusiastic to embrace planned obsolescence and leave old things aside in favor of new ones in a disposable society. Planned obsolescence is an intriguing topic on cultural studies. Planned obsolescence is an industrial policy in the making of a product with a restricted life span. This makes the product useless after some time hence it is beneficial to the producer because for consumers to continue using a product, they need to purchase a newer version of the same product. Planned obsolescence enhances the demand of a product hence ensures that a product remains relevant ...

Apple is a successful computer, phone, and computer hardware and software producer. The external environment of the business has evolved drastically over the years opening up new opportunities as well as exposing the company to new threats. The company has numerous opportunities and threats which can be exploited and avoided respectively to ensure the company remains competitive and successful.

There are major threats that the company needs to curb in order to realize its mission and serve its stakeholders effectively. The IT software industry has many competitive and innovative companies such as Microsoft. The company faces similar conditions in the ...

Major Focus of the Article

The smartphone industry affects everyone in the business world. So much business is done on smartphones today that they are taking over the world—Apple’s iPhone is arguably one of the most popular phones available in today’s market, according to Forbes reporter Spence (2015). Apple’s iPhone and Google’s Android accounted for 96.3% of the smartphones shipped in 2014, indicating that there was a serious corner on the market for Apple. The Windows operating system for smartphones was able to control only a tiny fraction of the market at 2.7% (Spence, 2015). This indicates that between Apple and ...

Steve Jobs’ Marketing Strategies

Steve Jobs is credited with one of the greatest turnarounds in history, when he rejoined Apple and invigorated the company to bring out a slew of innovative products. Jobs complemented Apple’s innovation with unique marketing strategies, which deserve equal credit for Apple’s historic success.

Turn the Ordinary into Something Beautiful

While PCs were becoming ubiquitous in the market, with standardized and interchangeable hardware, Jobs pitched Apple products as aspirational and unique, despite the fact that the Macbooks and iMacs were essentially nothing other that PCs. Once Jobs had elevated Apple’s PCs into higher realms of esoteric design, he removed the comparisons about price ...

[Author Name(s), First M. Last, Omit Titles and Degrees] [Institutional Affiliation(s)] [Include any grant/funding information and a complete correspondence address.]

Consumers’ purchasing behavior varies according to the product, customer service, physical location of the consumers, and mainly, the product price. The level to which the product price affects consumers purchasing behavior is known as price sensitivity, and it varies depending on the consumers and the products. Price sensitivity also depends on the consumer’s income, such as, fixed or fluctuating income, and time to inquire a product. Consumers with less income are more sensitive towards product price. ...

in its Foxconn, China Plant

Introduction

Interestingly, it takes five days and 325 sets of hands to make a single iPad (Topolsky, p. 1). These hands belong to most Chinese workers who are being paid about $1.78 an hour and labor 12-hour days? (Topolsky, p. 1). Apple, a global leader on smart phones and other computer devices, has been seriously criticized for its production practices for several years. This paper makes the case of Apple’s outsourcing in China unfair, illegal, and unethical even if it is the general system and practice in the country. In exploring this viewpoint, this author ...

Apple is one of the best developed multinational brands today, which designs and manufactures electronics and computer software products. Apple Company has a range of best known products like Macintosh computers, iPod, iPad, and iPhone which are very popular among young people. It is considered as a best leading company, which is currently at the top of market. The company was established in 1976 by two young college drop-outs, Steve Wozniak, and Steve Jobs. At first they began from very small, creating computers and other electronics like music players and cellular phones, but, then, they would be able to achieve great ...

Brief Description of the Product

The Apple I Phone 5 is a type of smart phone developed and produced by Apple Inc, and it was launched in 2013, during the month of September. It is considered to be a sixth generation device in the lineage of the I Phone products. I Phone 5s boast of a wide array of unique features such as Touch ID, metallic ring, finger print recognition, an advanced camera. It runs of IOS 7, and an A7 dual core processor. It weighs 112g, a random access memory of 1GB, Its processor has a speed of 1.3 GHz (McFedries 18). Its storage capacity has been developed ...

Introduction

Apple is an American multinational firm. It is the second largest information technology company in the world after Samsung when compared with the perspective of revenues. It develops many new types of personal computers and laptops range. The most fascinating products are iPhone, iPod and Mac computers. This is the first company that introduced touch screen technology in the phones. Now Apple Company has many of its mind blowing products. If we talk about at the financial position of the company then we see that this year company fixed asset turnover and total asset turnover and equity turnover is ...

Executive Summary

Samsung is the largest company in the world in the Electronics segment. It has a hugely diversified product portfolio. However, the smartphone and mobile division accounts for the maximum profit and revenue of the company. It traditionally has dominated the Asian and East-Asian market with low cost to high cost range of mobile products. However, in recent times, Samsung is witnessing an increased difficulty in most of the markets. In China, it is losing market share to the domestic players like Xiaomi. In India, it is losing market share to Micromax and in Indonesia, to Mito.

Introduction

For a period of more ...

Apple Company was founded in 1976 by Steve jobs, Steve Wozniak and Ronald Wayne with the objective of developing and selling personal computers. It was later to be named Apple Inc. in 2007 in order to mirror its shift towards consumer electronics. The company has well-established brands of equipment in the market that involves iPod media player, iPhone smartphone, and the iPad tablet computer. The company has continued to develop and come up with innovations hence ahead of its competitors such as Samsung. The company has been involved in several industries such as computer software, consumer electronics, and ...

Market Research Mix

Executive Summary Market mix is a means of converting the marketing planning into practice. In the traditional marketing mix, product, price, place, and promotion provide and effective way through an organization can increase its position in the market. It is worth noting that marketing mix offers managers a theoretical tool for configuring their market plans into long-term and short-terms implementable programs. For a numberof years Apple has been the global emblem in the tablet market. Nonetheless, the entry of Samsung into the tablet market poses potential competition to Apple.It is notable that the launching of Samsung Galaxy Tablet gives Apple iPad a ...

Introduction

Globalization has allowed for the birth and nurture of an increasingly open, integrated, and borderless international economy wherein not only international trade goods and services grew, but also “exchanges of currencies, capital movements, in technology transfer, in people moving through international travel and migration, and in the international flow of information and ideas” (Intriligator, 2003, p. 2). Economic globalization, in particular, was defined by Chase-Dunn (1999) as that globe-spanning economic relationships manifested through the interrelationships of markets, finance, goods and services, and networks created by the transnational corporations. In the paper writer by Gissinger & Gleditsch (1999), it was ...

Just before Apple released its new iPhone and its stock price increased, news broke out that the company’s manufacturer in China has been committing serious labor violations. Its supplier’s workers work excessive overtime of about 100 hours a week and factories have unsafe work conditions. This is not the first time that Apple has been accused of unfair labor practices. The issue has called attention to the unfair labor practices of outsourcing suppliers of US multinationals, in particular those of Apple. In spite of the issue, sales of new products for which China supplies the inputs are expected ...

A Brief History.3

Use of Social Media and Digital Technologies for Growt..4

Employee Programs for Hiring, Development, Satisfaction4

Growth Initiatives5 The Opportunity for Future Success5 Innovation, Entrepreneurship and Leadership.5 How Apple Incorporates “Disruptive by Nature”6 Growth Prospects6 References..8 A Brief History Steve Jobs and Steve Wozniak in 1976 laid the foundations of Apple Inc. in Cupertino, California (Linzmayer, 2006). The first computer released by the company was Apple I; it was a hand-built computer which became the most “collectible” PC of all times. Other personal computers initially released by Apple Inc. were Apple I, Macintosh, and Power Mac. The Macintosh was ...

Integrated Marketing Campaign Folio

Executive summary The study caters to the development integrated marketing campaign folio for Apple Inc and the market offering of the organization will be iPhone 6. The integrated marketing campaign preparation is developed for the purpose of better communication t the customers and market place. The introduction section covers the aspects of integrated marketing communication and its relatedness within the study. The literature section explains the importance of integrated marketing communication and the shift of communication from traditional strategies to integrated marketing strategies. It is important to analyze the difference between traditional communication strategies and integrated communication so ...

Introduction

Every forward-thinking organization should factor in all its stakeholders in its key strategies and processes of production. It is thus prudent for these organizations to effectively manage the resources involved in the production processes of goods and services. These processes are managed with the key stakeholders namely customers, suppliers, shareholders, employees and society in mind (Kamauff, 2010, p. 67). The processes and strategies incorporate performance objectives of the organization and its focus on achieving profitability and competitive edge in the industry it finds itself in. It is, therefore, important for an organization to aim to achieve a balance of all ...

1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. Since the time British and Chinese journalists revealed about the labor law violations at the Apple supplier factories in 2006, Apple publishes annual reports on the working and environmental conditions in its supply chain (Purnell, Dou and Wakabayashi, 2014). In the 2012 Progress Report of Apple, the company mentions about its commitment to maintain the highest standards of ethical and social responsibility throughout its supply ...

Introduction

The business systems and processes have been revolutionized in view of the technology advancement that the world has witnessed, and the suppleness of organizations has increased with regards to the available resources at their disposal. The development of the team and their skills set is as important as the development and innovation in the products and services. The focus of an organization with regards to developing competitive advantage is through hiring employees who are self motivated and also have the necessary skill set to succeed. Strategic Competency Development is in essence defined as a process that comprehends ...

Executive Summary

Apple is an American corporation that designs, develops, and sells computers, electronic devices and various software. Steve Jobs and Steve Wozniak founded it in 1976. For over 20 years Apple mainly were manufacturers of personal computers. However, at the beginning of 2000s, Apple presented a new line of MP3 players, mobile phones and tablets. Apple’s CEO claims that the company obtains the following core values: “we live to make great products, we believe in simple, not in complex, we only participate in markets where we can make a significant contribution, we say no to a thousand of projects just to focus ...

Apple Inc.,

The company was developed back in 1997 and it was co-founded by Steven Wozniak and Steven Jobs who did the marketing. The company introduced their first Apple 1 computer in 1976 but was unsuccessful but later launched Apple in 1980 which was successful (The Financial Times, 2012). The company has experienced ups and down within the competitive industry. Steve Jobs is credited for leading the company towards the global heights with increased annual sales and a very competitive and expensive global brand. The late Steve Jobs turned around Apple almost bankrupt back in 1996 hence named as world’s most ...

The Case of Apple Inc

Apple is a multinational that design Macintosh computers, IOS operating systems, iPods, iPads, iTunes store, smartphones, and other professional software. The corporation headquarter is in Cupertino, California. Steve Jobs and Steve Wozniak founded the multinational in 1976 (Grady, 2009). The corporation has more than 400 retail location in many countries. The first product was the Apple I followed by Apple II. The introduction of Macintosh computer became the benchmark for Apple Inc. This personal computer was the first to employ the graphical user interface and incorporate mouse movement. The founder Steve Jobs left the firm due to conflicts and ...

Analyzing the Company Strategy Type

Being a technology company, Apple Inc. has a unique strategy that allows it sell its products worldwide and achieves a competitive advantage. The company produces and sells computers and their accessories to many countries around the globe, with its highest market at United States. The main strategy that differentiates Apple products is the brand-perception and identification. In the past few years, Apple has concentrated on improving its brand loyalty through production of high-tech computers and accessories that serve all consumer needs. The company’s short term goal is to increase sales output of the recently launched iPad. In addition, by offering differentiated ...

IMC Strategies for building the iPhone 5 brand

Introduction

Today, Apple has created a nice for itself in the world of mobile phones, music and computing. Having its sharp focus on innovation and technology, coupled with the vision of the late Steve Jobs and Tim Cook, Apple has established itself as one of the most respected and trusted brands in the world. Many analysts say that the ‘i’ in its iPhone, iPod and iPad stands for innovation! It is interesting to note that Apple has never invented any new products. Whether it is an iPod or an iPhone, it just reinvented the ...

English

I am reading the book entitled “Steve Jobs” that was written by Walter Isaacson, and so far, as I continue reading it, I discovered that Jobs knew that he was adopted at an early age. This book of Isaacson gives a glimpse of the life and success of Steve Jobs. The book was completed after conducting personal interviews with Jobs for a period of two years. The next week, I was able to read the interviews made by the author on several family members, friends, colleagues, and competitors of Jobs in order to give the real story behind the roller-coaster ...

Introduction

This paper will discuss the sales plan for Apple iPhone 5s. We will go through topics like the Sales geography, staffing requirements, territory breakdown, sales outlets, distribution method and sales strategies in the first sections of the paper. In the second section, we will go through the reasons behind choosing the selected market, management of sales force challenges, marketing plan, sales force training and success metrics.

Sales Geography

As per Apple’s regulatory files, Apple’s business is managed on basis of Geography. The geographic segments to be targeted for launch of Apple iPhone 5s will be Americas, Japan, Europe, Asia-Pacific ...

Abstract

Technology is the driving force of the information age. This is seen with the development and competition that is seen with many companies of technology. With the advent of smart phones, there is the competition in the mobile platform. Apple Company has been seen to be a major competing force in technology. This is because of innovative products it manufactures for desktop and mobile platforms. With products like iOS for iPhone devices, Mavericks for Macintosh computers, and iCloud for their cloud solutions, there is much to be desired from this fast growing company. This paper will focus on the developments ...

Reflection reports

Wintek, one of Apples suppliers was found with a mistake of using hexane, a chemical that poisoned more than 49 workers. That is just one of the problematic issues that face AppleInc (Rob, 01). However, it has also been reported that some of its suppliers use child labor to make Apple products. Any of these issues can affect a company that uses suppliers in areas with negligent regulations thus damaging the brand name of the company. The use of child labor by Apple attracted lots of attention from the business world since it means that Apple has to fire juvenile employees who ...

Financial / Economic News

[Author Name]

Apple sells 48 million iPhones, but profit squeezed

Apple sales were elevating in the past quarter. Its revenue was at its peak. The company recorded the second highest quarterly profit of $13.1 billion in 2012. After the launch of iPhone 5 its profits started declining. In 2013 after the launch of its model iPhone 5c sales started elevating but profit started deteriorating. The reason which supported this unexpected decline was that Apple demanded that same higher prices for its exorbitant product though it was manufactured using plastic like Samsung mobiles rather than aluminum which was incorporated in its previous model iPhone 4. Customers of Apple ...

The term ‘pop culture’ has different definitions that depend on the context and the person defining the term. According to Tim Delaney, pop culture is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time (P. 1). Other definitions have also described pop culture as the entirety of ideas, attitudes, perspectives, memes, and images as well as other phenomena that an informal consensus prefers within the mainstream of a specific culture. While the term popular culture has been used interchangeably with pop culture and they have often borne overlapping meanings, the term pop ...

Introduction

Elasticity of demand is a measure of responsiveness of the quantity demanded of a good or service to a price change of the said good or service. This responsiveness is usually influenced by several factors, including the availability and price of substitute goods, the price of complimentary goods and nature of the good, the percentage of consumer income used to purchase the goods or services, the necessity of the good and brand loyalty. Following the inverse relationship between price and demand as stipulated by the law of demand, the elasticity of demand is usually negative, and it is only in special cases ...

Business and Organisation

Organization. Apple store is a chain of retail stores supplying computers and electronics under the apple computer, Inc. it has connection worldwide approximately 13 countries with 417 stores.

Introduction.

Firstly, the external factors, which shall be analysed using the PESTEL model, are long-term problems that entail variables that keep on changing with time. According to the contingency approach, the organization should be flexible to cope up with any change or situation. The variable affect the organizational structure; the apple store should conform to the changes and consider how the organizational structure is affected. The main variables affecting the organization are ...

This is the analysis of the company Apple Inc. in overseas currency markets in which it conducts its business and two of them include; Europe`s Euro and China`s Chinese Yuan. These two markets provide a large proportion of the company`s overseas revenue. The currency graph of the Chinese Yuan against the U.S Dollar is as displayed below. Details are derived from yahoo finance and they are of the time frame from the year 2011 to the year 2013.

The graph is for CNY/USD

The Chinese policy that is keen to stabilize the growth of the country since the currency has been ...

Question 1

Both porter’s five competitive forces and Tzu’s five key factors that define competitive position compare in the following way.

Competitors

In the business world, one should be able to analyze their competitors to know their number and capability. When there are many competitors with equally attractive products, the market competition becomes stiff calling for better and improved quality goods and services. The same case applies in the battlefield where one should be able to know the tactics and strategies of their rivals. - Substitutes Substitutes increase the propensity of consumers to choose alternatives. This should be ...