Businesses continuously look for new markets. Before committing resources to investment in a new market or launch fresh product or service, careful analysis of the market is necessary. The study focuses on the factors that are beyond the control of the business yet have a major effect on its success or failure (50MINUTES.COM. et al., 2015). In the case of Giant TMC Berhad, the three most important macro environmental factors to consider are political, economic and technological.
Political Factors
Governments provide regulations that must be followed by people in business. These laws vary from one country or region to another. The ...
