Introduction
The decision to either shop online or offline depends on the consumer preferences based on a variety of factors. The challenge to the online industry is to ensure that the supply chain is satisfying the demand chain, therefore, enhancing its efficiency. The amount consumers who are willing to pay for the services depend on how they become satisfied with the services that are provided for by the offline or the online industry. Since the online industry in a recent development, it has to apply new selling and branding techniques to convince consumers to buy from them. Proper considerations have ...
