Essays on Arby

The Analysis on Fast Food Brands in Chinese market based on Stakeholder Mapping Matrix

Description and Profile of Wendy’s Wendy is a global leader in the Chinese convenience food retail business. According to Wendy’s (2008), Wendy is amongst the leading four world convenience food chains. The enterprise started using the trademark “Wendy’s” in 1960s. The company has expanded into various ventures since then to different market with the main interests in various developing different products in the convenience food industry. Wendy’s (2008) revealed that, over the years, Wendy experienced massive growth and development achieved by different strategies in the market. First, the company emphasized on the Core competencies through ...

It has been noted that TV commercials have biased representation of gender; majorly favoring the males. These commercials promote heteronormative and sex-role stereotypes, which are Packwood and Merskin, argue in their article “Having it His Way: the Construction of Masculinity in Fast-Food TV Advertising” (Packwood, & Merskin, p. 456) to be as unhealthy as the fast food themselves. In Jean Kilbourne’s article “Two Ways a Woman can get Hurt: Advertising and Violence,” she describes how advertising and violence has defined sexism. For a very long time, advertising in the United States and other nations has played a very important role in how ...

Introduction

It has been noted that Fast Food TV commercials have biased representation of gender; majorly favoring the males. These commercials promote heteronormative and sex-role stereotypes, which are Packwood and Merskin, argue in their article “Having it His Way: the Construction of Masculinity in Fast-Food TV Advertising” (Packwood, & Merskin, p. 456) to be as unhealthy as the fast food themselves. Most of the fast food TV commercials represent men as heterosexuals, which imply that the fast food ads aimed towards such male members of the society. On the other hand, critics argue that such ads present women as the weaker ...

External Analysis about McDonald

McDonald operates in the food service industry. The industry deals with selling ready to eat foods. Most of the companies in this industry have op-ted to increase their profits through expansion policies, which they do by having a supply chain of shops. In the case of McDonald, this is done through franchise where individuals own and operate independently from the main office of the company. The industry is fast growing, as more and more people get busy at their work place that little time is left for them to go and prepare meals. Again, in the area of its operation, a ...