INTRODUCTION:
Owing to increasing competition and technological advancements, organizations are looking for different innovative ideas and strategies to create sustainable competitive advantage. The purpose of these strategies and tactics is to improve the overall performance of the company. This eventually leads to the creation of wealth for the shareholders. The main goal or aim of an organization is to create wealth for the shareholders. All strategies and decisions of the organizations are directly associated with this aim and hence are evaluated on the yardstick of wealth creation for the shareholders. In today’s highly competitive environment organizations are engaging ...
