Essays on Arline

InstaCart: Food Delivery Business

Before venturing into any market, it is imperative to research the various factors which may impact the business in that particular environment. One of the tools widely used to conduct an analysis of the external business environment is the PESTLE analysis (Arline, 2014). A PESTLE analysis refers to a tool employed by marketers to analyze the external factors that may impact the success of an organization. The outcome of a PESTLE analysis can be used by an organization to pinpoint threats and weaknesses facing an organization. In this paper, we shall conduct a pest analysis for InstaCart food delivery ...

Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures in mergers and acquisitions. According to Wheelen and Hunger (2015), "corporate culture fulfills several important functions in an organization. It conveys a sense of identity for employees and helps generate employee commitment to something greater than them. It adds to the stability of the organization as a social system and serves as a frame of reference for employees to use to make sense of organizational activities as well as a guide for appropriate behavior." One of ...

Background

The Chinese market is characterized by a population, which is vibrant and large enough to facilitate and ensure the growth of businesses in China. The coffee consumption market is one, which has been on an increasing trajectory in terms of increase in the number of consumers for the product. The culture of the consumption of the product was increased by the presence of Starbucks a western franchise that delivers coffee in various parts of the world, and which has been the highest force of competition for Maan Coffee franchise. However, the greatest problem affecting the business entity associated with ...

1. Identify how you can conduct surveys to assess customer satisfaction. Discuss the various pieces of information that can be discovered through surveys and the guidelines for survey questions. Customer satisfaction is the primary objective of any business and surveys is one of the most relevant research tools to gauge the results. To be able to get the quality responses that can help in understanding the customer’s mood, it is imperative to create questions that can access, the consumers from a behavioral and psychological perspective. It is better to pretest the survey that will help in rechecking some ...

ENVIRO-WEAR has followed the differentiation competitive strategy to stay ahead of its competition. Differentiation involves the production of high quality products that attract the customers (QMBA, 2016). These products are developed in such a way that they are different from those of other companies in the same industry. Product differentiation adds some attractive qualities to the products so as to attract a large customer base. Product differentiation can be carried out on several aspects of the products. These aspects include functionality; support; durability; brand image; and features (Arline, 2015). The company can adjust these aspects so that they suit ...

IKEA Company

IKEA Company

IKEA globally

IKEA is a Swedish-based multinational corporation that deals with designing and manufacturing of home accessories, appliances, and furniture. The company began in 1943 in Sweden, Agunnaryd town, Eimtaryd farm by Ingvar Kamprad. Notably, the firm derives its name as an acronym of the founder and his hometown(Freden, 2015). Although the business started small as a mail-order enterprise, it has grown to a worldwide company with specialization in furniture retail. Mainly, IKEA has stores in Germany, UK, USA, France, Hong Kong, Japan, China, Singapore, Canada, Australia, and Spain. Besides, it has its five biggest stores in the ...