Introduction
This report contains research on the Tarara Winery, located in Leesburg, Virginia. Aspects dealt with include the history of the winery, its overall strategies including an overview of the products offered, the market it principally serves and its differentiation strategy.
The Research
History. Nix-Gomez (July 5, 2012) recounted – in a report of a visit to the winery – that the Tarara Winery was founded in 1989 by Whitie and Margaret Hubert, on an estate of near 500 acres surrounding Shadow Lake and bordered by the Potomac River near to Leesburg. According to the resident winemaker Jordan Harris, interviewed by Conway (n.d.) for the Ashburn ...
