The strategy of Paula Deen Enterprise was primarily focused on the growth which was well explained by her plans to endorse a diabetic drug to develop new enterprise backed by Najafi Cos (Gillette, 2014). She was continuously expanding her food business into different dimensions without effective control and management.. This strategy of growth dispossesses the control and management required in the business. This lack of control raised ethical issues about the management and damaged the brand name of Paula Deen Enterprise. The performance and image of the company was profoundly injured because of lack of control and management. Inflexibility and ...
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