Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...
Essays on Asics
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Introduction
Today, the number of hardware and software application is skyrocketing, thanks to Electronics. Since the discovery of Semi-conductors, and their applications, technology has seen an exponential growth. In particular, the invention of logic gates has played a major role in the development of high-end technology in today’s digital world. It all started with the advent of Integrated Circuits, which were modeled to perform specific logic. Gradually, basic logic turned into more complex ones, which resulted in programs, and branched into the popular field of Computer Science. And then, with the integration of hardware and software, it became possible to ...
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