Introduction
The purpose of this report is to explore the nature of digital marketing and the advantages that come with it. Speaker 1: Paul Sinclair, Head of Digital Strategy, Marketing, e-commerce and Product development with Atlantic Records. Atlantic Records is a renowned recording firm that manages among some of the world's top-rated artists such as Bruno Mars. Having been in the industry from as early as 2005, Paul Sinclair highlights three major points about digital marketing: Firstly, he explains how he grew up listening to music on cassettes which later developed into compact discs and now comfortably listens to music ...
