Launch of New Portable Audio Player by Nakamichi Corporation
Many reports suggest that portable audio players were mostly replaced by smart phones especially by iPhone. These smart phones can play both audio and video files, however the fact is that these smart phones won’t be able to replace the portable audio players completely due to the expensive nature of smart phones and the low battery capacity to support sustained audio playing. There are many studies which also indicate that consumers in today’s market prefer to buy portable audio players rather than these smart phones (Gilbert, 2001, pp330-341). In a survey carried out on 2,408 respondents, 52% ...
