Quality and Project Management
SWOT analysis helps an individual or an organization to identify internal (Strengths (S) and Weaknesses (W)) and external (Opportunities (O) and Threats (T)) factors for success. The analysis then enables the individual or organization to focus on exploiting strengths and opportunities while addressing weaknesses and threats to improve performance. There are also other factors that affect a person or organization’s performance, which include political, economic, social and technological (PEST) factors. A PEST analysis considers each of the external forces particularly how they affect a person or organization. This is followed by the development of a plan for dealing with these forces ...
