Essays on Augmenting

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Introduction

Employee engagement is a form of managing the workforce in an organization in order to attain desired objectives. Engaging employees helps organizations to have augmented productivity, retention and competitive edge. Talent management is used by most organizations so as to achieve their objectives including those of employee engagement. The paper is aimed to find out the leadership style that is a best fit for augmenting employee engagement (Wang et al. 2011). The paper discusses in detail the concepts of leadership styles and employee engagement. It then explores the styles that may help in augmenting employee engagement in governmental organizations. ...

Introduction

Communication has been a significant part of human existence right from the stone ages. There exist diverse means of communication that has culminated in shaping our contemporary world. Tracing the historical use of tools of communication it is seen that the same pattern of transmission and reception has always been a constant factor; though advancement in technology has speedup the time of transmitting and the mode of transmission. For instance the use of telegraph in past era is transmitted via electronic means and the receptor receives sent information and could send reply which could take several days. According to Standage, cited ...

Introduction

In today’s complex environment, one of the most happening academic researches is onto the area of leadership and its contributing in attaining employee satisfaction so as to enhance the overall performance of the organization. Given the ever changing market environment, organizations have to manage and retain employees and leadership has a key role to play in this. Leaders help in motivating employees and boosting their performance by making them satisfied with the kind of work they perform. Various aspects of leadership have been research by several scholars. Mintzberg maintains that leadership is attained by earning the respect and trust ...

The urbanization and globalization of our lives have changed the way we look at and feel about spaces; landscaping and man's mastery of our environment has allowed us to shape it according to our will. The introduction of technology has furthered this ability to create and change the way we interact with the world around us; GPS, Foursquare, Google Maps and other social networking and electronic media heavily shape how we move through a space and interact with it. My goal is to create a project that brings out the connections between technological advances and our movement through landscapes, linking the ...

Trends

The course on trends and their effects on businesses have been helpful to me as a future manager. This is because I have learnt the importance of integrating these trends in business operations and strategy formulation. A key issue that has been highlighted in the course of this study is that most business managers do not know how to integrate information they already have on emerging trends into their managerial decisions. However, this behavior should be avoided as it can result in a business losing its competitive edge in the market.

Among the ways I have learnt that trends can be ...