Innovative/ Entrepreneur Change Paper
The process for creative problem solving in case of Nike can be: Classification of the Problem Setting of objectives and criteria Generation of innovative and creative alternatives Analyzing alternatives and selecting feasible options Planning and implementing decision Controlling the decisions In order to solve the problem, it is necessary to identify the problem that is not allowing the company to achieve its target, after identification, objectives should be set so that formulation of creative challenge can be ensured (Runco, 1994). After that creative alternative should be generated, this can be ensured by ensuring generation of new ideas (Auster, Wylie & ...
