Introduction
Many companies are now taking the concept of corporate social responsibility and environmentalism serious. This is due to the understanding that a company has to do a lot more than just focus on making profits. The stakeholder orientation of businesses imply that there are social and environmental implications for every action a company undertakes. The purpose of this paper is to focus on the concept of Eco Innovation. This will include the presentation of a briefing for business leaders about the importance, opportunities, challenges and strategies that relates to eco-innovation. This will include the presentation of a case study ...